Joining Forces to Invigorate the Pen Gift Market
Joe Davies have been appointed by Cross as their official distributor of theFranklinCovey range of pens to the Independent Gift Market. With a reputation as an esteemed pen brand worldwide, Cross has joined forces with Joe Davies to launch a stunning new collection of quality, affordable writing instruments to the UK Independent Gift Market. The deal originated following a tie up betweenFranklinCovey and Cross earlier this year.
To drive success in the category, FranklinCovey's strength and global status have been combined with Cross' fine writing strategies at key price points. As such, the new FranklinCovey writing instruments have been designed with Cross' core values in mind - these include: quality, design, innovation, full assortment, packaging, promotions, value-for-money, customisation and lifetime mechanical guarantees.
This unique relationship was created to rejuvenate the UK's entry-level, refillable pen gift category. As such, the new FranklinCovey ranges will be distributed throughout the UK independent gift market by Joe Davies.
Each new range in the FranklinCovey collection features a unique design in a selection of finishes and technologies. Many of the writing instruments can be printed or engraved, ideal for business gifting and adding the personal touch to a special gift.
All the items will be available through Joe Davies trademark "Little & Often" ordering system. As a leading distributor of giftware in the UK, and eight times winners of the Greats "Best service to the independent retailer" award, Joe Davies were an obvious partner. Ranges include: the stylish Bristol and Harrisburg; the elegant Freemont, Nantucket, Greenwich and Lexington; and the unique Norwich.